Denise Austin Total
Fitness
The Denise Austin Total Fitness
Online program was popular with subscribers and advertisers
alike. When
Denise Austin partnered with Rutherford, NJ based CCA
Industries to create a branded line of skin care products,
the need arose to bring the online program and the offline
products into a synergistic harmony. Working
with Waterfront Media, we were able to build a custom
sponsorship program that generated excitement and a
significant amount online coupons to be redeemed at
retailers like Walmart.